The Power of the Pivot

Why Changing Direction Intelligently is a Competitive Advantage in Tech

Author

Annette
November 25, 2025

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There comes a moment called the Pivot, where we push forward! We strive to take whatever we’re working on to the next level aligned with a vision of success. You may have heard of multi-phase implementation projects, well a pivot can very well be phased throughout the lifecycle or continuum of a project, product or program. Because when you’re stagnant, pivots don’t exist.

Tech oftentimes romanticizes the grind; however work smarter, not harder is thematic to smart moves. Sometimes we need to step back and examine the roadmap and see what changes do we have to make for this path to make sense. When you strategize a path that changes direction on purpose, you’re engaging in the power of the pivot.

This applies to founders, project managers, UX designers, entrepreneurs or corporate leaders. The pivot should be viewed as a stepping forward, a strategy that gets you closer to your goals. With the right pivot comes opportunity to get unstuck and reach news milestones.

Lets examine different Pivot Characteristics

 Changing your target customer: Such as new lead acquisition

 Refocusing your core product: Does it meet the customers expectation? Is the message delivered clearly?·

Adjusting your Go-to-Market Strategy: Every Go-To-Market is different and each product, idea requires a unique approach to be successful. You can’t copy one mold onto another.

It can be personal too, such as redefining your own role or career path: Becoming an entrepreneur, taking a leap into a leadership role or changing paths completely.

True pivots create possibilities for success to arise. They are fostered by intelligent moves, data, success criteria and recognizing patterns that count. This is why UX Research is a business unit within so many organizations. There are many ways to pivot forward!

The Pivot is your competitive edge, a blend of strategy and thoughtful execution.

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Annette