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It’s already mid-January, the part of Q1 where your “new year energy” meets reality. You’ve set momentum intentions in place, teams are back in execution mode, and meeting schedules are filling up fast. Budgets are getting allocated, yet there’s an uncomfortable launch ladder expectation that’s not quite happening as planned.

This is the time to step back and examine: because simply put, launches aren’t failing due to bad products! They’re failing because they’re treated like events instead of like ladders that need to be continually climbed. It’s not enough to go to the gym once in a blue moon and say you actively exercise. What you need is repeatable demand, and that’s exactly what a ladder gives you.

Here are 4 Launch Ladder Insights you can use for your Go To Market Strategy: Getting you from zero attention to Predictable Demand!

Insight: Earn attention by creating a solution to a problem. Examine what’s changing in the market, what’s not working anymore and what does the “new way” look like. The goal is for people to resonate and create a predictable demand.

Credibility: Builds Trust.

Conversion: Creates Action.

Expansion: Creates a demand that expands. Think upsells and community, referrals! This will get your ready for your next launch.

Your momentum is thriving, your ladder is strong and sturdy, and you’re product is ready to launch! Give it the launch that keeps producing demand, and interest in what’s next.

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