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Happy Monday everyone! It’s officially the first Monday of the new Month and I’m feeling the March momentum. How about you? The weather maybe warming up, but we’re in a rhythm where strategy gets sharper, campaigns launch, and sales pipelines expand.
It’s time to build, test, optimize and scale.
How Jennifer Anniston’s LolaVie brand grew sales 40% with CTV ads
For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.
LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.
The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.
Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.
The DTC beauty category is crowded. To break through, Jennifer Anniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
Dragon Ball Z Just Gave Retail a Masterclass in Miami
This past weekend, the Dragon Ball Z 2026 Pop-Up Tour transformed Aventura Mall into a live case study in modern demand.
Yes, there were overnight campers lining up before sunrise to purchase limited edition Super Saiyan Son Goku figures. Only available as a tour exclusive purchase, gives new meaning to the value of scarcity.
In an era of infinite online inventory, scarcity still wins…
Upcoming Event:
Four focused summits. One powerful day: March 6, 2026
• AI Revolution: Shaping the Future
• Leadership in the New Age
• Organizational Transformation
• Personal & Professional Development
If you’re in Miami next week, join this exciting event! Lets connect, learn and move what matters forward!
Want to bring this energy into your business or team? I help forward-thinking companies implement scalable strategies, modern tech stacks, and AI-powered systems. Let’s connect and turn your next big idea into execution. Reply to this email or reach me anytime at [email protected]
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Thank you for Reading! Let’s scale smart, deliver faster, and build something remarkable.
Annette
